THE STORY OF THE BRAND

THE BIRTH OF STARÁ MYSLIVECKÁ RYE

Not one, not two, but three prominent men have contributed to the legend of Stará Myslivecká Rye. The first of them was William II of Pernstein, who granted the owners of the “Green Tree” house the brewing right in 1518, thus paving the way for 500 years of uninterrupted spirit-producing tradition. The successful entrepreneur Luis Eckelmann and Prostějov-based pioneering rye distiller Jakub Vojáček played their part in the history of Stará Myslivecká Rye.

Their legacy comes together in the brand Stará Myslivecká Rye. Each owner contributed personally to improving the quality of the unique distillate. And Jakub Vojáček was no exception. The progressive man produced a rye spirit using a new technique with improved distillation apparatus. But it was not until a chance meeting with the well-travelled businessman and passionate hunter Luis Eckelmann that the original recipe of Stará Myslivecká Rye began to spread throughout the Kingdom of Bohemia. Based on his experience from Scotland, Eckelmann began to store the original distillate in wooden barrels and to produce it on a large scale in a newly built distillery in Krásné Březno. The drink was originally called Alter Korn, and its bottles have featured a man in a green jacket and hat since the very beginning.

At present, the original Czech speciality is produced in the legendary distillery Palírna U Zeleného stromu in Prostějov, the oldest distillery in Europe with an unparalleled tradition of rye spirit production for five hundred years.

SET OUT ON THE PATH OF STARÁ MYSLIVECKÁ RYE

What sets Stará Myslivecká Rye apart from all other alcoholic beverages is its long-lasting, delicate flavour and fruity notes harmoniously combined with vanilla. Those who have tasted Myslivecká immediately place it in the category of whiskey, so it has always been known as “Czech rye whisky”. This is because the basic ingredients and maturation method are the same as those used for whisky. A fine rye distillate, clear water, ageing in oak barrels, a rich tradition and the fact that it is produced in what is now the oldest distillery in Europe with a 500-year tradition of distilling rye spirits.
The flavour and aroma are the work of real people in the production process. The recipe of Stará Myslivecká Rye is a closely guarded secret that only three people know in detail. One of them is our master blender Roman Petruš. Every day, he inspects the ongoing maturation process and the quality of a unique combination of carefully selected ingredients. These have been mixed for centuries in the same ratio and with the same production process. Even though the technology of the Stará Myslivecká Rye production process is undergoing modernisation, one thing remains the same: the love and passion for the drink that is imprinted on every last drop.
Depending on the length of ageing in oak barrels, different products are distinguished under the Stará Myslivecká Rye brand name. The legendary Stará Myslivecká Rye is matured for one year. Stará Myslivecká Rye Reserve spends four years in barrels and the finest product, Single Barrel, waits for eight years before hand bottling. Extraordinary limited editions of rye distillates from the Prostějov cellars are currently awaiting their première. These differ not only in the length of maturation, but also in the type of barrel, for example, barrels which have previously been used for bourbon, sherry or even rum.

A LIFE FULL OF INSPIRATION

The popularity that Stará Myslivecká Rye has enjoyed throughout its existence is confirmed not only by the tradition of sales, but also by the fact that it has shone many times alongside prominent actors and become a part of Czech cinematography.
It is a drink that has united and strengthened the friendships of mature men for generations. It is a speciality that is drunk on festive occasions, or just when we want to enjoy ourselves and share time with friends. No men’s gathering would be complete without it.

Nezáleží na tom, zda to bylo, když jsme sjížděli vodu, popíjeli drinky s přáteli na chatě nebo při grilování na zahradě. Jsou to chvíle, kdy nás nápoj zahřál. No řekněte sami. Nebyli jste více překvapeni, když jste ochutnali grog namísto z tuzemáku se základem ze Staré žitné myslivecké a nebo v prestižním baru jste si objednali místo irské whiskey myslivce? Co je však důležitější, že to byly a vždycky jsou chvíle, kdy nám bylo dobře, chvíle, kde panuje nezištnost, kde se cítíte dobře, protože najednou pominou rozdíly mezi tím, kdo má jaké vzdělání, povolání, majetek. Jsou to vzácné chvíle, kdy nevnímáme nic jiného než dobrou náladu, žertování, teplo přátelského rozhovoru, jsou to chvíle, kdy nám je prostě dobře. Na Starou žitnou mysliveckou se můžete spolehnout. Spojuje i to, co je zdánlivě nespojitelné. Tak „Na zdraví!“, teda pardon „Na žito!“.